RETHINKING THE APPROACH

We’ve been in agriculture for nearly 30 years. We’ve watched tech revolutionise every single industry, and other parts of agriculture. Yet only seen incremental improvements to fertiliser decisions. 

GOOD FERTILISER DECISIONS ARE ESSENTIAL, NOT OPTIONAL.

GET RESULTS

Keep it simple, do it right. Be laconic—don’t waste time talking about the problem, go fix it. 

THINK DIFFERENT

Business as usual doesn’t change the world—courage and creativity do. If you don’t like the situation, change it. 

WIN TOGETHER

Collaboration sparks innovation. Competition makes us better. 

TRUST

No games, no bullshit, just good people doing great work. 

BE AGILE

Agriculture is changing, and we’re changing with it. Learn, adapt, evolve. 

THIS IS US

Dr. Darren Hughes

MANAGING DIRECTOR

darren.hughes@laconik.com.au

Darren has more than 20 years’ experience across a range of agricultural institutions, from start-ups to national R&D organisations. He has the technical skills to design good products, and the management skills to run a great business. 

Darren’s family farm is near Geraldton, WA, and he has spent his working-life in the grains industry.  

Darren’s key strengths are in strategy and leadership. 

Darren holds a Bachelor of Agribusiness and PhD in Crop Agronomy from Curtin University.

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